EatCloud Graphic System
A system for connecting everything

Maintaining a consistent brand and UX design across all touch points, from cell phones to interconnected IoT devices, social networks, press releases and massive media presence is vitally important for a number of reasons.

Provides a recognizable and enjoyable experience, giving our user audiences the confidence to explore more of our application ecosystem.
Increases our efficiency and productivity by enabling us to move faster.

It allows our many services to be developed collectively, rather than independently.
Prior to the EatCloud Graphic System, all of our Apps, WebApps and BO were designed differently, resulting in a sometimes confusing user experience. The creation of the EatCloud Graphic System brings much needed consistency and consolidation. It standardizes our foundation, our brand management, grid, typography and iconography, as well as many of our interaction patterns such as cards, messages, carousels, etc. But, like any language, the EatCloud Graphic System vocabulary will expand over time. Our teams will work tirelessly to increase its flexibility while focusing on ease of use.

As EatCloud evolves, it needs to be more flexible. A renewed and larger ecosystem of applications demands a wider range of expression, hence the constant technical and visual evolution of the EatCloud Graphic System. This is an ongoing challenge, but one that we love. After all, we are designers and artists. It’s what we do; exploit ideas to create value.

How to use this guide

All EatCloud brand features are proprietary. If you choose to use trademarks, logos, designs and/or other brand features, you acknowledge your acceptance of the terms in the brand guidelines.