EatCloud Press Kit
EatCloud Graphic System
A system for connecting everything
Maintaining a consistent brand and UX design across all touch points, from cell phones to interconnected IoT devices, social networks, press releases and massive media presence is vitally important for a number of reasons.
Provides a recognizable and enjoyable experience, giving our user audiences the confidence to explore more of our application ecosystem.
Increases our efficiency and productivity by enabling us to move faster.
It allows our many services to be developed collectively, rather than independently.
Prior to the EatCloud Graphic System, all of our Apps, WebApps and BO were designed differently, resulting in a sometimes confusing user experience. The creation of the EatCloud Graphic System brings much needed consistency and consolidation. It standardizes our foundation, our brand management, grid, typography and iconography, as well as many of our interaction patterns such as cards, messages, carousels, etc. But, like any language, the EatCloud Graphic System vocabulary will expand over time. Our teams will work tirelessly to increase its flexibility while focusing on ease of use.
As EatCloud evolves, it needs to be more flexible. A renewed and larger ecosystem of applications demands a wider range of expression, hence the constant technical and visual evolution of the EatCloud Graphic System. This is an ongoing challenge, but one that we love. After all, we are designers and artists. It’s what we do; exploit ideas to create value.
Most sought-after assets
Logos
Brand Guidelines 2024
Video Promo
Video Call to Action April 2020
EatCloud Its time to act (Full HD) Video 16 June 2020
EatCloud 2024 internal rebranding launch video
How to use this guide
All EatCloud brand features are proprietary. If you choose to use trademarks, logos, designs and/or other brand features, you acknowledge your acceptance of the terms in the brand guidelines.
Five values
Service
We come from the world of tailor-made development, our DNA is designed to pay special attention to every need of the food ecosystem and each actor that composes it, so that we can respond closely to each of their needs. So we take a genuine interest in others, we strive daily to bring food to the neediest in the most transparent way possible and to help our donors to generate a real social, economic and environmental impact, with high standards of service and high traceability in their results.
Passion
We are entrepreneurs by definition, we know that the deeper we go, the more possible it is to find something of value. The strangest things have happened to us when we’ve pushed our limits, when we’ve gone too far, when we’ve worked too hard and separated ourselves from the rest of the world. Passion is the engine of EatCloud, it is the energy that shapes our actions. It is the common denominator of our innovations, the state from which our destiny is forged. We take passion as the full understanding of purpose, so we value this level of commitment in our employees.
Empathy
Empathy is much more than being sympathetic; it is feeling with painful urgency in ourselves the hunger we seek to mitigate, it is feeling in our own body the certainty that avoiding waste is a must for our planet. Our purpose is not only to connect systems, resources, data, we also connect with every human being, with every user that enters our orbit. By listening to others (their needs, desires or ambitions) we connect their world with ours.
We give enough priority to building strong and lasting relationships, we try to leave something of our essence in the lives of those around us.
Learning
Being innovative forces us to be a team of constant study. The search for truth and experimentation are the driving force of EatCloud. We exploit the freedom to work by experimenting, iterating, trying and testing. We seek to bring into our orbit not “know-it-alls” but more “do-it-yourselfers” willing to listen carefully to each other, each collaborator who enters our orbit brings with them a strange and complex world beyond what we could imagine.
Accidental or intentional failure is always the best way to learn. Accident is sometimes the right fit for a novel process. We collect accidents as part of processes. it allows us to question ourselves differently.
Resilience
Being happy has nothing to do with having well-being, we seek our own well-being and that of our collaborators, but we understand happiness as the strengthening of the spirit. That is why we encourage the development of all our resilience: Physical, Mental, Emotional and Social. This is the only way to achieve the stature that our purpose demands of us.
How to use this guide
All EatCloud brand features are proprietary. If you choose to use trademarks, logos, designs and/or other brand features, you acknowledge your acceptance of the terms in the brand guidelines.