{"id":239829,"date":"2020-04-12T00:22:31","date_gmt":"2020-04-12T00:22:31","guid":{"rendered":"https:\/\/www.eatcloud.com\/eatcloud-brand\/brand-history\/"},"modified":"2025-05-28T14:14:37","modified_gmt":"2025-05-28T14:14:37","slug":"brand-history","status":"publish","type":"page","link":"https:\/\/www.eatcloud.com\/en\/eatcloud-brand\/brand-history\/","title":{"rendered":"Brand History"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.9.0&#8243; background_color=&#8221;#F9F9F9&#8243; custom_margin=&#8221;-4px||||false|false&#8221; custom_padding=&#8221;||0px|||&#8221;][et_pb_row _builder_version=&#8221;4.4.1&#8243; background_color=&#8221;#ffffff&#8221; custom_margin=&#8221;||0px||false|false&#8221; custom_padding=&#8221;40px|40px|40px|40px|true|true&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.4.1&#8243;][et_pb_text _builder_version=&#8221;4.4.1&#8243; width=&#8221;65%&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;100%&#8221; width_last_edited=&#8221;on|desktop&#8221; module_alignment=&#8221;left&#8221; header_font_size_tablet=&#8221;&#8221; header_font_size_phone=&#8221;30px&#8221; header_font_size_last_edited=&#8221;on|phone&#8221;]<\/p>\n<h1 class=\"big-tit\">Our brand story<\/h1>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.9.0&#8243; _module_preset=&#8221;default&#8221; global_module=&#8221;52719&#8243;][et_pb_row _builder_version=&#8221;4.9.0&#8243; _module_preset=&#8221;default&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.9.0&#8243; _module_preset=&#8221;default&#8221;][et_pb_menu menu_id=&#8221;13&#8243; menu_style=&#8221;centered&#8221; active_link_color=&#8221;#00B3FE&#8221; _builder_version=&#8221;4.9.0&#8243; _module_preset=&#8221;default&#8221; menu_font=&#8221;Nunito Sans|800|||||||&#8221; menu_text_color=&#8221;#000000&#8243; menu_font_size=&#8221;18px&#8221; background_color=&#8221;#F9F9F9&#8243; width=&#8221;80%&#8221; module_alignment=&#8221;center&#8221; custom_padding=&#8221;10px||10px||true|false&#8221; border_radii=&#8221;on|4px|4px|4px|4px&#8221;][\/et_pb_menu][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.4.1&#8243;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.4.1&#8243;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.4.1&#8243;][et_pb_image src=&#8221;https:\/\/www.eatcloud.com\/wp-content\/uploads\/2020\/03\/larm-rmah-AEaTUnvneik-unsplash-scaled.jpg&#8221; _builder_version=&#8221;4.4.1&#8243; animation_style=&#8221;slide&#8221; animation_direction=&#8221;top&#8221; animation_delay=&#8221;150ms&#8221; animation_intensity_slide=&#8221;10%&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.4.1&#8243;][et_pb_text _builder_version=&#8221;4.5.1&#8243; transform_scale_tablet=&#8221;&#8221; transform_scale_phone=&#8221;&#8221; transform_scale_last_edited=&#8221;on|desktop&#8221; transform_translate=&#8221;0px|80px&#8221; transform_translate_tablet=&#8221;&#8221; transform_translate_phone=&#8221;0px|0px&#8221; transform_translate_last_edited=&#8221;on|desktop&#8221; transform_translate_linked=&#8221;off&#8221; transform_rotate_tablet=&#8221;&#8221; transform_rotate_phone=&#8221;&#8221; transform_rotate_last_edited=&#8221;on|desktop&#8221; transform_skew_tablet=&#8221;&#8221; transform_skew_phone=&#8221;&#8221; transform_skew_last_edited=&#8221;on|desktop&#8221; transform_origin_tablet=&#8221;&#8221; transform_origin_phone=&#8221;&#8221; transform_origin_last_edited=&#8221;on|desktop&#8221; transform_styles_last_edited=&#8221;on|desktop&#8221; transform_styles_tablet=&#8221;&#8221; transform_styles_phone=&#8221;&#8221;]<\/p>\n<div class=\"page\" title=\"Page 2\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<h2><span>&#8220;If we want a world of peace and justice, we must put intelligence at the service of love&#8221;. <\/span><span>service of love&#8221;.<\/span><\/h2>\n<p><strong>&#8211; Antoine de Saint-Exupery<\/strong><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.4.1&#8243; transform_scale_tablet=&#8221;&#8221; transform_scale_phone=&#8221;&#8221; transform_scale_last_edited=&#8221;on|desktop&#8221; transform_translate=&#8221;0px|80px&#8221; transform_translate_tablet=&#8221;&#8221; transform_translate_phone=&#8221;0px|0px&#8221; transform_translate_last_edited=&#8221;on|desktop&#8221; transform_translate_linked=&#8221;off&#8221; transform_rotate_tablet=&#8221;&#8221; transform_rotate_phone=&#8221;&#8221; transform_rotate_last_edited=&#8221;on|desktop&#8221; transform_skew_tablet=&#8221;&#8221; transform_skew_phone=&#8221;&#8221; transform_skew_last_edited=&#8221;on|desktop&#8221; transform_origin_tablet=&#8221;&#8221; transform_origin_phone=&#8221;&#8221; transform_origin_last_edited=&#8221;on|desktop&#8221; transform_styles_last_edited=&#8221;on|desktop&#8221; transform_styles_tablet=&#8221;&#8221; transform_styles_phone=&#8221;&#8221;]<\/p>\n<h1>Who we are<\/h1>\n<p>We know that if we put our intelligence and technology at the service of love, we will be able to generate food abundance in any context of scarcity. We are a bridge between surplus food in perfect condition, which cannot be sold or consumed in multiple channels, and the institutions and communities that need it most at any latitude. <\/p>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/www.eatcloud.com\/wp-content\/uploads\/2020\/03\/yannis-h-uaPaEM7MiQQ-unsplash-scaled.jpg&#8221; _builder_version=&#8221;4.4.1&#8243; transform_scale_tablet=&#8221;&#8221; transform_scale_phone=&#8221;&#8221; transform_scale_last_edited=&#8221;on|desktop&#8221; transform_translate=&#8221;0px|150px&#8221; transform_translate_tablet=&#8221;&#8221; transform_translate_phone=&#8221;0px|0px&#8221; transform_translate_last_edited=&#8221;on|desktop&#8221; transform_translate_linked=&#8221;off&#8221; transform_rotate_tablet=&#8221;&#8221; transform_rotate_phone=&#8221;&#8221; transform_rotate_last_edited=&#8221;on|desktop&#8221; transform_skew_tablet=&#8221;&#8221; transform_skew_phone=&#8221;&#8221; transform_skew_last_edited=&#8221;on|desktop&#8221; transform_origin_tablet=&#8221;&#8221; transform_origin_phone=&#8221;&#8221; transform_origin_last_edited=&#8221;on|desktop&#8221; transform_styles_last_edited=&#8221;on|desktop&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;bottom&#8221; transform_styles_tablet=&#8221;&#8221; transform_styles_phone=&#8221;&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.4.1&#8243; background_color=&#8221;#1d0030&#8243; saved_tabs=&#8221;all&#8221;][et_pb_row _builder_version=&#8221;4.4.1&#8243; custom_padding=&#8221;0px||0px|||&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.4.1&#8243;][et_pb_text _builder_version=&#8221;4.4.1&#8243; background_layout=&#8221;dark&#8221;]<\/p>\n<h1>Who we serve<\/h1>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.4.1&#8243;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.4.1&#8243;][et_pb_text _builder_version=&#8221;4.5.1&#8243; background_layout=&#8221;dark&#8221; custom_padding=&#8221;||1px|||&#8221;]<\/p>\n<h2>The most needy<\/h2>\n<p>Children, young people, the elderly, low-income people and also any person of any economic stratum subjected to times of crisis.<\/p>\n<p>There are millions of people around the world who need to feed themselves continuously in contexts of scarcity.<\/p>\n<p>They are not statistics, they are human beings united by the most basic of conditions: the need to eat and feed their families.<\/p>\n<p>We know them because we are brothers, our destinies are intertwined and we share a common future, we are part of a delicate ecosystem, a world where every human decision affects the entire environment. The stability of our resources and communities depends on the delicate balance of such diversity. <\/p>\n<p>We are interconnected, we share resources, there are valuable limits in the way we relate to each other, and the harmony and balance of the system depends on the way we harmonize these limits.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.4.1&#8243;][et_pb_text _builder_version=&#8221;4.4.1&#8243; background_layout=&#8221;dark&#8221;]<\/p>\n<h1 class=\"big-tit\">We are brothers, our destinies are intertwined<\/h1>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.4.1&#8243;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.4.1&#8243;][et_pb_text _builder_version=&#8221;4.5.1&#8243; _module_preset=&#8221;default&#8221; background_layout=&#8221;dark&#8221;]<\/p>\n<h1>Our EatCloud Culture<\/h1>\n<p>Culture is a collective construction, in which as a group we share and nurture a compendium of beliefs, values and practices.<br \/>\nThe culture is not static, it changes with time, the context and its participants, therefore preserving it is also to grow together and seek continuous improvement among all, we do not propose a static culture, but a culture in movement that is nurtured by the arrival of each employee and their own personal growth.<\/p>\n<p>The right direction is set by our purpose, it has everything to do with our values, our priorities and decisions, we take care<br \/>\ntogether of the construction of our organizational happiness and a series of clarities in the recruitment and procurement of new talent for the team, with this we seek both to preserve our culture and also to energize it, to make it flourish over time through changes oriented towards the right direction.[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.4.1&#8243;][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.4.1&#8243;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.4.1&#8243;][et_pb_text _builder_version=&#8221;4.5.1&#8243; background_layout=&#8221;dark&#8221;]<\/p>\n<h1>That we believe<\/h1>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.4.1&#8243; background_layout=&#8221;dark&#8221;]<\/p>\n<p>We believe that a certain degree of trust and control is necessary to move our resources to new places, amidst endless possibilities, to know the paths, to know in detail every way to reach the destination, to have contingent plans for the unexpected, to recognize the ways in which we must optimize resources. Confidence is knowing that we are connecting well. <\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.4.1&#8243;][et_pb_text _builder_version=&#8221;4.4.1&#8243; background_layout=&#8221;dark&#8221;]<\/p>\n<h1>Our Mission<\/h1>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.4.1&#8243; background_layout=&#8221;dark&#8221;]<\/p>\n<p>Generating abundance. We are saving today&#8217;s food waste to eradicate world hunger! <\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.4.1&#8243; background_color=&#8221;#1d0030&#8243; global_module=&#8221;1009&#8243; saved_tabs=&#8221;all&#8221;][et_pb_row _builder_version=&#8221;4.4.1&#8243;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.4.1&#8243;][et_pb_text _builder_version=&#8221;4.4.1&#8243; background_layout=&#8221;dark&#8221;]<\/p>\n<h1 class=\"big-tit\">Five values<\/h1>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_3,1_3,1_3&#8243; _builder_version=&#8221;4.4.1&#8243;][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.4.1&#8243;][et_pb_text _builder_version=&#8221;4.5.1&#8243; background_layout=&#8221;dark&#8221;]<\/p>\n<h2>Service<\/h2>\n<p>We come from the world of tailor-made development, our DNA is designed to pay special attention to every need of the food ecosystem and each actor that composes it, so that we can respond closely to each of their needs. So we take a genuine interest in others, we strive daily to bring food to the neediest in the most transparent way possible and to help our donors to generate a real social, economic and environmental impact, with high standards of service and high traceability in their results. <\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.4.1&#8243;][et_pb_text _builder_version=&#8221;4.5.1&#8243; background_layout=&#8221;dark&#8221;]<\/p>\n<h2>Passion<\/h2>\n<p>We are entrepreneurs by definition, we know that the deeper we go, the more possible it is to find something of value. The strangest things have happened to us when we&#8217;ve pushed our limits, when we&#8217;ve gone too far, when we&#8217;ve worked too hard and separated ourselves from the rest of the world. Passion is the engine of EatCloud, it is the energy that shapes our actions. It is the common denominator of our innovations, the state from which our destiny is forged. We take passion as the full understanding of purpose, so we value this level of commitment in our employees.     <\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.4.1&#8243;][et_pb_text _builder_version=&#8221;4.5.1&#8243; background_layout=&#8221;dark&#8221;]<\/p>\n<h2>Empathy<\/h2>\n<p>Empathy is much more than being sympathetic; it is feeling with painful urgency in ourselves the hunger we seek to mitigate, it is feeling in our own body the certainty that avoiding waste is a must for our planet. Our purpose is not only to connect systems, resources, data, we also connect with every human being, with every user that enters our orbit. By listening to others (their needs, desires or ambitions) we connect their world with ours.<br \/>We give enough priority to building strong and lasting relationships, we try to leave something of our essence in the lives of those around us.  <\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.4.1&#8243;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.4.1&#8243;][et_pb_text _builder_version=&#8221;4.5.1&#8243; background_layout=&#8221;dark&#8221;]<\/p>\n<h2>Learning<\/h2>\n<p>Being innovative forces us to be a team of constant study. The search for truth and experimentation are the driving force of EatCloud. We exploit the freedom to work by experimenting, iterating, trying and testing. We seek to bring into our orbit not \u201cknow-it-alls\u201d but more \u201cdo-it-yourselfers\u201d willing to listen carefully to each other, each collaborator who enters our orbit brings with them a strange and complex world beyond what we could imagine.<br \/>Accidental or intentional failure is always the best way to learn. Accident is sometimes the right fit for a novel process. We collect accidents as part of processes. it allows us to question ourselves differently.      <\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.4.1&#8243;][et_pb_text _builder_version=&#8221;4.5.1&#8243; background_layout=&#8221;dark&#8221;]<\/p>\n<h2>Resilience<\/h2>\n<p>Being happy has nothing to do with having well-being, we seek our own well-being and that of our collaborators, but we understand happiness as the strengthening of the spirit. That is why we encourage the development of all our resilience: Physical, Mental, Emotional and Social. This is the only way to achieve the stature that our purpose demands of us.  <\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>We know that if we put our intelligence and technology at the service of love, we will be able to generate food abundance in any context of scarcity. 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